Marketing: SEC Grid Urban

This is the SEC grid as applicable to a urban audience which I am putting up after being requested for it by many friends in Marketing MBA courses around the country. For the Rural counterpart, please refer to the link above (Puru's blog is an unparalleld source for info relating to common marketing issues in our country) or the related post that I will put up shortly.

Some comments to comprehending the Urban SEC grid:
If our Target group is SEC A and SEC B thus includes all of the following:

SKILLED WORKER:
1. GRAD-ATE/ POST GRAD-UATE GENERAL
2. GRADUATE POST GRAD-UATE PROF-ESSIONAL

PETTY TRADERS
1. GRADU-ATE/ POST GRAD-UATE GENERAL
2. GRADUATE POST GRAD-UATE PROF-ESSIONAL

SHOP OWNERS
1. SSC/HSC
2. SSC/HSC BUT NOT GRA-DUATE
3. GRAD-ATE/ POST GRAD-UATE GENERAL
4. GRADUATE POST GRAD-UATE PROF-ESSIONAL

BUSINESS / INDUSTRIALIST WITH NO EMPLOYEES

1. SCHOOL 5-9 YR
2. SSC/HSC
3. SSC/HSC BUT NOT GRA-DUATE
4. GRAD-ATE/ POST GRAD-UATE GENERAL
5. GRADUATE POST GRAD-UATE PROF-ESSIONAL

BUSINESS / INDUSTRIALIST WITH 1-9 EMPLOYEES

1. SCHOOL UP-TO 4YR
2. SCHOOL 5-9 YR
3. SSC/HSC
4. SSC/HSC BUT NOT GRA-DUATE
5. GRAD-ATE/ POST GRAD-UATE GENERAL
6. GRADUATE POST GRAD-UATE PROF-ESSIONAL


BUSINESS / INDUSTRIALIST WITH 10+ EMPLOYEES

1. ILLITERATE
2. SCHOOL UP-TO 4YR
3. SCHOOL 5-9 YR
4. SSC/HSC
5. SSC/HSC BUT NOT GRA-DUATE
6. GRAD-ATE/ POST GRAD-UATE GENERAL
7. GRADUATE POST GRAD-UATE PROF-ESSIONAL

SELF EMPLOYED/ PROFESSIONAL

1. SSC/HSC
2. SSC/HSC BUT NOT GRA-DUATE
3. GRAD-ATE/ POST GRAD-UATE GENERAL
4. GRADUATE POST GRAD-UATE PROF-ESSIONAL

CLERICAL/ SALESMAN

1. SSC/HSC BUT NOT GRA-DUATE
2. GRAD-ATE/ POST GRAD-UATE GENERAL
3. GRADUATE POST GRAD-UATE PROF-ESSIONAL

SUPERVISORY LEVEL

1. SSC/HSC BUT NOT GRA-DUATE
2. GRAD-ATE/ POST GRAD-UATE GENERAL
3. GRADUATE POST GRAD-UATE PROF-ESSIONAL


OFFICERS/EXECUTIVES JUNIOR

1. SSC/HSC
2. SSC/HSC BUT NOT GRA-DUATE
3. GRAD-ATE/ POST GRAD-UATE GENERAL
4. GRADUATE POST GRAD-UATE PROF-ESSIONAL


OFFICERS/EXECUTIVES MIDDLE/SENIOR

1. ILLITERATE
2. SCHOOL UP-TO 4YR
3. SCHOOL 5-9 YR
4. SSC/HSC
5. SSC/HSC BUT NOT GRA-DUATE
6. GRAD-ATE/ POST GRAD-UATE GENERAL
7. GRADUATE POST GRAD-UATE PROF-ESSIONAL

So ILLITERATE OFFICERS/EXECUTIVES MIDDLE/SENIOR or ILLITERATE INDUSTRIALISTS/BUSINESSMEN with 10+ employees will fall in SEC B1
Interesting; and too broad to say the least.

The important thing is to take SEC as a starting point of our search for the target audience…and make sure that we do narrow it down further to give our marketing plans a focus.